6 Tips to choose wisely your platform
When you start a business online you have the choice of many Social Media. I am going to give you some tips to choose wisely the right platform.
Facebook remains the largest Social Network in most major markets. Social media has been proven to increase sales for small businesses and corporations. Social platforms allow your current customers and potential customers to learn more about you. You need to brand yourself and not the company you are representing and for that you have to post in Social Media.
- Where is my audience?
- What type of content I want to share?
- How often do I want to post online?
- Do I want to be part of a community
- Do I need to do video?
- Do I want to interact with my customers?
Facts: – 20% of Facebook users bough something because of the advertisement they see on the side
– 67% of Twitter users buy brands they follow
– Business experience 61% of success rate using LinkedIn
Facebook: The beauty of Facebook is that you can own your own profile page for your friends and family and your business page where you are going to promote your business. If you put too many business links on your profile, you will get your account closed! So my advise, get your fan/business page and use it to promote. You can post 3-4 maximum a day and don’t use many hashtags ( 1 or 2 maximum)
Twitter: You can post every 30 min as your audience don’t stay very long on twitter. Promote your product/service but you have to share other things: 35-40% should be value content ( webinar, marketing, interviews, testimonials, what you are passionate about) , 20% lifestyle, 10-15% branded quotes, 30% value funnel. For the hashtags 3 maximum.
Instagram: You can post once or twice daily, tell your story with image. Always check the copyright of the image. You can use hashtags from your industry, for that you can check some apps like TagsForLikes
LinkedIn: this platform is mainly to generate B2B connection. Join industry groups and use it to stay informed on current discussion trends.
Snapchat: It is a fun way to engage with your audience. You share photos and videos that self destroy. Meaning, all posts you shared will be auto deleted and gone forever depending on the time limit you set to be available to recipients. 71% of Snapchat users are under 34 years old.
Youtube: It is great if your audience need to see videos, tutorials, interviews. You can also upload your Facebook Live in no time on your Youtube channel
In Summary, it’s not the size of the platform. It’s not about being all over every platform. It’s what’s right for your business based on who you’re trying to reach. So do your research and find the right tool that will help you build your business.Whichever social networks you choose to use, find the right resources to grow your business.
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